Scenario planner
Set your target, model the levers, see if the numbers get you there — all on a first-purchase (Day 1) basis.
Remember! Forecasts are looks into the future, so they're never 100% accurate. If we were to work with you, we'd do a proper audit and forecast for you based on comprehensive data sets.
Channel mix — Google + Meta
Set each channel's economics and how the budget splits between them. The channel mix drives everything downstream — blended CPC, CVR, revenue, over-time projection. Google has a hard search-demand ceiling; Meta has audience × frequency headroom.
Bottom-funnel intent. Constrained by monthly search volume for your keywords × how much of that impression share you can capture. Search volume is seeded by the industry selector at the top — override it with real Keyword Planner data when you have it.
What would it take
Your current performance vs the scenario being modelled. Edit the Current values (in the left panel or in the channel section for CPC/CVR) to set your real baseline — the right column shows the lift required. Derived rows cascade from your baseline inputs.
| Metric | Current | Required | Change |
|---|
Budget vs revenue — at your CVR & AOV
Three CVR scenarios — conservative, your current setting, and a stretch. Curves flatten (and can even dip) as channels hit their saturation ceilings — the exact point where extra budget stops buying growth. Dashed line = your target; the marker is your current scenario.
The road to your target
From where you are today to your target — a month-by-month plan: how much budget each month needs, how the Google/Meta mix shifts, and what optimisation has to deliver along the way.
Your roadmap
Each month gets a milestone on the glide path from today's revenue to your target (seasonality included). The budget shown is what that month NEEDS after optimisation gains are banked — and the Google/Meta mix re-optimises monthly as Google gets expensive near its ceiling. Shorter roads lean on budget; longer roads let optimisation do more of the work.